News

Keep up to date with everything going on at Polaris and the cycling industry

Staying alive in 2025: Is the industry learning its lesson?

Staying alive in 2025: Is the industry learning its lesson?

Guy Kesteven
A couple of months ago I dared write a relatively optimistic report after visiting the Core bike show here in the UK. The general consensus was that sales - particularly across parts...
Princess Layer

Princess Layer

Guy Kesteven
Using multiple, thinner, cheaper clothing layers rather than a couple of big ticket items is the core strength of our Polaris Bikewear range. Not only is it better value it’s...
Food for Thought - Part 2

Food for Thought - Part 2

Guy Kesteven
How to eat Hopefully the basic information in Part 1 has given you an idea of the various ingredients that form your riding fuel. Now let’s talk about how you...
Food for Thought - Part 1

Food for Thought - Part 1

Guy Kesteven
There is a lot of information regarding diet and nutrition out there at the moment. So how do you chew through the hype to find the information worth digesting? Well,...
How alive is 25?

How alive is 25?

Guy Kesteven
I went to the Core bike show - the biggest trade meet for the UK bike industry - to get a feel for how things are after some of the...
Don’t Get Stuck, Get Stuck In

Don’t Get Stuck, Get Stuck In

Guy Kesteven
Winter always hammers the trails but the recent run of storms means more blocked, shut, or drowned lines than ever. Since Covid opened people’s eyes to the outdoors we’re also...
Meet... Mark

Meet... Mark

Team Polaris
Tell us about yourself! Mark Ashcroft, desperately trying to stay cool and spectacularly good at getting concussion in the first 5 minutes of a ride. Role My primary role is...
Meet... James

Meet... James

Team Polaris
Tell us about yourself! James Marvin, king of the dad joke, football enthusiast, runner and in recent years a keen cyclist. Role I’m the one who looks after the website....
Meet... Kyle

Meet... Kyle

Team Polaris
Tell us about yourself! Kyle Dunn, 31 years old and always cold. I cycle, run and fish but never catch owt. Role Currently, I am responsible for warehouse and customer...
Meet... Ben

Meet... Ben

Team Polaris
Tell us about yourself! I’m Ben Harman—two repaired knees and still in denial that I’m not as fast as I used to be. Role I’m not too sure what my...
Meet... Tom

Meet... Tom

Team Polaris
Tell us about yourself! Tom Roberts, minimal BMI, have been known to shave my legs. Role I’m working in the buying role for the brand. I’ve been working in Buying...
Meet... Barry

Meet... Barry

Team Polaris
Tell us about yourself! Barry Dunn, 48 years old and slightly obsessed with not getting old. Love to drag people out of their comfort zone for various challenges. First you’ll...