News

Keep up to date with everything going on at Polaris and the cycling industry

Spring has sprung

Spring has sprung

Guy Kesteven
This time of the year is always a lottery in terms of weather and trail conditions but spring is still a brilliant time to ramp up your riding. Even in...
Power is nothing without control

Power is nothing without control

Guy Kesteven
Are E-MTBs really the future of mountain biking or could they be the death of it? Sorry, that is a bit of a rage bait headline, but E-MTBs are creating...
202Sicks or 202Sick?

202Sicks or 202Sick?

Guy Kesteven
The year ahead might be the hardest ever for the MTB/Gravel bike industry, but it’s potentially the best ever for off road riders. As we roll into a new year, MTB manufacturers,...
Softshells VS Waterproofs

Softshells VS Waterproofs

Guy Kesteven
When it comes to choosing a coat, what are the differences between softshells and waterproofs, and which is best when? Before we go any further what are we talking about...
Winter workouts. How to stay fit when you’ve had enough of winter riding.

Winter workouts. How to stay fit when you’ve had enough of winter riding.

Guy Kesteven
Before I launch into one of those ‘ten things to try’ listicles that clog up lifestyle magazines and the internet like copy writing cholesterol, let’s drop some reality here. Firstly,...
Has the 'spirit of gravel' died?

Has the 'spirit of gravel' died?

Guy Kesteven
Gravel was meant to be the friendly, inclusive ‘it's about the journey not the speed / result' movement that reclaimed recreational off road riding from intimidating racing and radness. But...
Perfectly Armless

Perfectly Armless

Guy Kesteven
Why arming yourself with a gilet / sleeveless vest will add the most versatile anti weather weapon to your riding wardrobe. If you’ve not tried one, trying to explain why...
Is the death of mountain biking just hype?

Is the death of mountain biking just hype?

Guy Kesteven
Forget the industry doom scrolling. Biking is doing absolutely fine where it matters: On the hills, in the woods and at events. The last state of the industry piece I...
Show and Tell - Eurobike 2025

Show and Tell - Eurobike 2025

Guy Kesteven
I went to the Eurobike trade show for the first time in thirty years and came away with mixed impressions on the state of the bike industry halfway through 2025....
Staying alive in 2025: Is the industry learning its lesson?

Staying alive in 2025: Is the industry learning its lesson?

Guy Kesteven
A couple of months ago I dared write a relatively optimistic report after visiting the Core bike show here in the UK. The general consensus was that sales - particularly across parts...
Princess Layer

Princess Layer

Guy Kesteven
Using multiple, thinner, cheaper clothing layers rather than a couple of big ticket items is the core strength of our Polaris Bikewear range. Not only is it better value it’s...
Food for Thought - Part 2

Food for Thought - Part 2

Guy Kesteven
How to eat Hopefully the basic information in Part 1 has given you an idea of the various ingredients that form your riding fuel. Now let’s talk about how you...