TEAM POLARIS
About us
Get to know new people behind the new Polaris and discover what Polaris stand for in 2025
Meet the team
Read about the individuals guiding Polaris into its next exciting phase.
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We are on hand to answer any questions you may have and promise to get back to you within 24 hours.
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Join our club for our Trail of the Month maps, bespoke challenges & chances to win Polaris goodies.
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News
Keep up to date with everything going on at Polaris and the cycling industry
Product Testing & Reviews
What’s right and wrong about a product? How's it performing?
Trail of the Month
Each month, Guy Kesteven shares one of his favourite MTB/Gravel trails
Cycling Stories with Guy
Favourite cycling stories from people in the industry with Guy Kesteven
News
29. 10. 2025
Winter workouts. How to stay fit when you’ve had enough of winter riding.
Before I launch into one of those ‘ten things to try’ listicles that clog up lifestyle magazines and the internet like copy writing cholesterol, let’s drop some reality here. Firstly, if you’re really into your riding then most non bike...
09. 10. 2025
Has the 'spirit of gravel' died?
Gravel was meant to be the friendly, inclusive ‘it's about the journey not the speed / result' movement that reclaimed recreational off road riding from intimidating racing and radness. But have aero obsession and the UCI taken the fun away?...
19. 09. 2025
Perfectly Armless
Why arming yourself with a gilet / sleeveless vest will add the most versatile anti weather weapon to your riding wardrobe. If you’ve not tried one, trying to explain why a vest can be so good is actually pretty hard....
20. 08. 2025
Is the death of mountain biking just hype?
Forget the industry doom scrolling. Biking is doing absolutely fine where it matters: On the hills, in the woods and at events. The last state of the industry piece I wrote after going to Eurobike was exactly that. Confirmation that...
10. 07. 2025
Show and Tell - Eurobike 2025
I went to the Eurobike trade show for the first time in thirty years and came away with mixed impressions on the state of the bike industry halfway through 2025. Eurobike has been the biggest trade show in Europe for...
24. 04. 2025
Staying alive in 2025: Is the industry learning its lesson?
A couple of months ago I dared write a relatively optimistic report after visiting the Core bike show here in the UK. The general consensus was that sales - particularly across parts and accessories - were looking more buoyant. The vast stockpile...
