Team Polaris
About us
Get to know new people behind the new Polaris and discover what Polaris stand for in 2025
Meet the team
Read about the individuals guiding Polaris into its next exciting phase.
Contact
We are on hand to answer any questions you may have and promise to get back to you within 24 hours.
Polaris Strava Club
Join our club for our Trail of the Month maps, bespoke challenges & chances to win Polaris goodies.
Blog
News
Keep up to date with everything going on at Polaris and the cycling industry
Product Testing & Reviews
What’s right and wrong about a product? How's it performing?
Trail of the Month
Each month, Guy Kesteven shares one of his favourite MTB/Gravel trails
Cycling Stories with Guy
Favourite cycling stories from people in the industry with Guy Kesteven
News
24. 04. 2025
Staying alive in 2025: Is the industry learning its lesson?
A couple of months ago I dared write a relatively optimistic report after visiting the Core bike show here in the UK. The general consensus was that sales - particularly across parts and accessories - were looking more buoyant. The vast stockpile...
24. 04. 2025
Princess Layer
Using multiple, thinner, cheaper clothing layers rather than a couple of big ticket items is the core strength of our Polaris Bikewear range. Not only is it better value it’s also far more versatile, effective and efficient when it comes...
21. 03. 2025
Food for Thought - Part 2
How to eat Hopefully the basic information in Part 1 has given you an idea of the various ingredients that form your riding fuel. Now let’s talk about how you can make the best use of that dietary data in...
20. 03. 2025
Food for Thought - Part 1
There is a lot of information regarding diet and nutrition out there at the moment. So how do you chew through the hype to find the information worth digesting? Well, we’ve taken the usual Polaris approach of giving you our...
07. 03. 2025
How alive is 25?
I went to the Core bike show - the biggest trade meet for the UK bike industry - to get a feel for how things are after some of the most chaotic years ever for cycle shops and their suppliers....
29. 01. 2025
Don’t Get Stuck, Get Stuck In
Winter always hammers the trails but the recent run of storms means more blocked, shut, or drowned lines than ever. Since Covid opened people’s eyes to the outdoors we’re also seeing much higher numbers of users on our trails. Not...
